TikTok was the most downloaded app in January 2020, and it’s estimated that TikTok has about 800 million active users. What does that mean? The network is larger than both Twitter and Pinterest.
With this firehose of new content to consume, it’s staying power has become crystal clear—TikTok is unlikely to be a passing fad. If you’re thinking to yourself that at least some of those 800 million people must be in your business’s target audience, there’s a good chance you’re right.
This may sound like a marketing goldmine—especially because there may be less competition while other businesses hesitate to get on board. However, engaging with potential customers in a place where they go to be entertained requires a nuanced, careful approach.
While TikTok is a very new platform that is still relatively untracked by marketers, it still has some similarities brands can expect.
Conceptually, TikTok has a lot in common with Facebook. For example, Facebook users are usually shown ads based on their interests, demographics, and behavior, compared to Google Ads, which are shown to searchers based on their search intent.
Why TikTok is Unique
TikTok is an entertainment based content platform where everyone can be a creator. Videos created are between 5 and 60 seconds in length and creators have various filters and music libraries at disposal. There are a variety of trends within TikTok, including memes, lip-synced songs, comedies and challenges.
- More than 70M active users in US
- More than 800M Active users worldwide
- 45% of users are aged 25-44
- Most-downloaded app across the App Store and Google Play globally last year
Using TikTok Ads we can target your audience by gender, location, age, interest, and other unique variables.
You can meet various objectives across the marketing funnel including drive traffic, app installs and product sales
With detailed reporting we provide, you will understand what interest categories are delivering against your goals. Additionally, we have extensive expertise with in-depth experience optimizing customer acquisition in national and local markets.
TikTok Marketing Services
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TikTok Paid Advertising
TikTok Influencer Marketing
Why Choose Us?
With our strategic TikTok advertising strategies, we direct your potential customers on your website. We do the right audience targeting and landing page optimization to generate leads and conversions, driving quality sales for your business.
With more than 500 million TikTok users worldiwde, the ad reach on this platform is 2.6 times higher than any other social media platform. With low competition, branding on TikTok will prove to be fruitful.
Valuable Leads For Your Business
The ultimate goal of TikTok advertising is to convert customers into valuable leads for your business. Conversion can be in the form of sign ups, newsletter subscriptions, products sale and booking for services.
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